Our Creators Have Achieved:
Securing 9 NMFs on First Single
100k Insta Reels in 1 Week
4 to 1.8m Monthly Listeners
Sold Out European Tour
TikTok Global Trending Sounds
Learn how to release music, share content, and grow real fans by turning attention into connection - in a way that fits you.
Do you dream of building an audience that genuinely and passionately cares about you and your music? Fan Growth Lab™ shows you how!
Across five modules, you’ll learn the artist’s path to audience growth: planning releases that fit your goals, creating content that feels authentic to your style, building trust through engagement that suits your personality, and turning fans into a lasting community. With detailed strategies and personalised guidance, you’ll leave with a plan built around your music - one that makes every release, every post, and every interaction an opportunity to grow your fanbase.
What You'll Walk Away With
A personal fan growth roadmap – unique to your music, showing how listeners become loyal fans.
A release plan that attracts listeners – singles, EPs, or albums mapped to your goals and resources.
Playlist and press opportunities – professional pitch materials that highlight your individual story.
Ready-to-post content formats – ideas that fit your personality and music style.
A 30-day engagement calendar – simple steps to build trust without burning out.
A light-touch community strategy – ways to create belonging that feel natural to you.
Confidence between releases – keep fans active with authentic updates and direct communication.
A one-to-one strategy session – personalised feedback and a clear 30–90 day action plan.
Don’t Just Take Our Word For It...
Rebekah
Independent Artist
"The learning I received has transformed my outlook on music marketing and branding, boosting my confidence and my ambition."
Here's Exactly What You'll Learn
Module 1: Map the Fan Journey – From Listener to Supporter
Understand the path from first listen to loyal fans - and what it looks like for you.
Every fanbase starts with a moment of discovery - but only some listeners stick. This week, you’ll uncover the journey that turns strangers into fans, customise it to your music and goals, and create a growth map that guides people deeper into your world.
What we’ll cover:
The Listener Journey
Break down the stages from discovery to loyalty and shape them for your career.Why Fans Stay
Identify your unique stories, moments, and emotions that keep people coming back.Finding Drop-Off Points
Spot where potential fans lose interest - and learn how to fix it in ways that fit your approach.Real Growth Goals
Set personalised goals that reflect your music and priorities.
By the end of this module, you’ll have a personalised fan journey map and a clear plan for guiding listeners into real fans.
Module 2: Get Discovered – Release With Impact
Turn your releases into powerful moments that attract new listeners in a way that matches your music and resources.
Discovery doesn’t happen by accident. This week, you’ll design a release plan that feels realistic for you, prepare assets that reflect your brand, and learn how to pitch playlists and press in ways that highlight your unique story.
What we’ll cover:
Release Types and Timelines
Choose singles, EPs, or albums that make sense for your career stage.The Asset Checklist
Artwork, visuals, bios, metadata, and clips tailored to your release.Playlist Pitching That Works
Build a pitch pack that curators recognise as individual, not generic.Press Outreach Made Simple
Write short, clear pitches that show who you are as an artist.
By the end of this module, you’ll have a release plan and pitch assets designed specifically to grow your audience.
Module 3: Build Interest – Content That Resonates
Turn casual listeners into engaged fans with content that feels authentic to your personality and style.
Releases bring people in - but content keeps them around. This week, you’ll create content ideas that reflect you, not a template, refresh your profiles to highlight your individuality, and explore collaborations that grow your audience naturally.
What we’ll cover:
Ready-to-Use Formats
Content ideas customised to your story and sound.Optimising Profiles for Conversion
Make sure bios, playlists, and visuals represent you authentically.Collaboration Strategies
Grow reach by choosing collabs that align with your values and genre.Consistency Without Burnout
Find a rhythm that works with your lifestyle.
By the end of this module, you’ll have content, profiles, and collab ideas that fit your identity and connect authentically.
Module 4: Build Trust – Engage and Add Value
Strengthen relationships in a way that feels natural to you.
Loyalty grows when fans feel included. This week, you’ll design engagement habits that fit your energy, plan behind-the-scenes sharing that reflects your style, and create anticipation for your music in ways that feel personal and true.
What we’ll cover:
A 30-Day Engagement Calendar
Simple, personalised steps that fit your lifestyle.Behind-the-Scenes Sharing
Ideas that highlight your unique journey and creative process.Creating Excitement
Learn how to tease and engage fans in ways that fit your tone.Consistency That Builds Loyalty
Approaches that grow fans without forcing you into someone else’s mould.
By the end of this module, you’ll have an engagement plan that grows trust and excitement, aligned to your personality.
Module 5: Create Loyalty – Turn Fans Into Community
Make fans feel part of your unique world.
Community is the foundation of a sustainable career, but it doesn’t look the same for everyone. This week, you’ll design fan moments, touchpoints, and direct channels that suit your style and feel manageable to you.
What we’ll cover:
Personal Fan Contact
Learn ways of connecting that feel natural for you.Micro-Communities Without Overwhelm
Choose formats (Lives, chats, rituals) that align with how you want to engage.Shareable Fan Moments
Design in-jokes, content and stories that fit your brand and voice.Direct Channels Beyond Algorithms
Set up email, SMS, or drops in a way that works for your audience.
By the end of this module, you’ll have a community plan built to reflect your music, values, and personality.
One-to-One Growth and Release Consultation
Refine your plan with expert feedback tailored to your project.
This personal session is about you. Together, we’ll review your audience journey, polish your release and content plans, and create a next-steps roadmap that fits your goals and style.
What we’ll cover:
Audience Journey Review
Personal feedback on how fans are finding and connecting with you.Refining Your Release Plan
Make sure your next drop is set up for your goals.Content and Asset Feedback
Feedback on your visuals, pitch pack, and ideas specific to your project.Next Steps Roadmap
Leave with a clear, customised 30–90 day action plan.
By the end of this session, you’ll have confidence and clarity, with a growth plan tailored directly to you.
Course Details
Suitable For:
• Music Creators • Songwriters • Producers • Bands • DJs
Meet Your Tutor:
Matt Errington
Hi, I’m Matt, one of the founding team, here at Xpandr.
I’ve spent over 20 years consulting for major artists, leading international campaigns and tours, writing for global music publications, and advising governments on music education and industry strategy.
This course is all about helping you grow a real fanbase - not just numbers, but people who connect with your music.
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"Matt has been able to give his bands a major boost even on an independent budget. It's impressive to see him at work."
Backed by our 100% Confidence Guarantee
Try the first session. If it’s not right for you, let us know within 7 days and we’ll issue a full refund. No small print. No pressure.
Real Students. Real Outcomes.
Maria
Social Media Strategist
"I had already attended other courses on the topic, but the course not only met my needs perfectly as a Social Media Strategist who wants to approach the music industry, it also exceeded my expectations!
Matt is an amazing tutor, truly passionate about his role and with tons of valuable experience. He makes sure every lesson is interesting, engaging, inspiring and stimulating for each attendee.
I couldn't have found a better way to further my education!"
Andre
Beatmaker
"I cannot express how much I've gotten from my sessions with Matt and how incredibly attentive and helpful he has been! Extremely helpful, encouraging and supportive with my needs; tailoring his sessions to my goals and giving me advice and suggestions that are not only useful but applicable to my specific wants. He has a wealth of knowledge and doesn't hold back from sharing which gives me a realistic and detailed view on the discussed topics. I couldn't have asked for more!"
Cam
Artist Manager
"The course was amazingly informative, interesting and practically useful - I'd definitely recommend it if you're looking for practical tips on improving your skills, Manager, artist or label!"
Highlights of What You'll Access
Weekly Video Lessons
10 hours of live expert-led sessions with next day, on demand option.
Fan Growth Toolkit
Working funnels, engagement playbooks, growth checklists, campaing planners and more.
One-to-One Mentorship
A personalised session with Matt to guide your fan growth goals.
Ongoing Support
Community support during and after your course.
Built to work your way:
Live, on-demand, or a mix of both
1
Each group is capped at 20 creators, keeping sessions focused, interactive, and high quality. Seats go quickly - once a cohort is full, enrolment closes.
2
3
Stay Connected
Live: Take part in lessons, weekly Q&As, and mentorship sessions in real time.
On-Demand: Watch recordings (within 24 hours) and work in your own time with weekly Q&As and support from expert mentors.
Whichever way you learn, you’ll always be part of your cohort community - to share feedback, swap ideas, collaborate, and grow together.
Learn Live or On-Demand
Join Your Cohort
Your Next Chance to Join
LIMITED SPOTS
Fan Growth Lab: Release Music and Grow Your Audience
Morning Option:
8th Jan to 5th Feb 2026
Thursdays | 11:00 to 13:00 (UTC)
Evening Option:
5th Feb to 5th Mar 2026
Thursdays | 18:30 to 20:30 (UTC)
Each cohort is capped at 20 participants to keep the experience focused and interactive.
We recommend enrolling early to secure your place.
Have you seen our Music Creator Accelerator Series?
Fan Growth Lab is one part of a 3-course pathway designed to help you grow from foundation to full-scale career momentum.
3 courses, with a learning pathway built around you
Save over £500 when you enrol on our Accelerator
Build clarity, confidence & growth and connections
Frequently Asked Questions
Can I talk to someone before I join?
Of course! Just email us, drop us a message, schedule a video call or call +44 (0)207 078 4022. We’re more than happy to help with anything you need.
Do I need a big fanbase already for this to work?
No. This course is designed to help at every stage – whether you’re starting with your first release or already growing thousands of listeners. We’ll meet you where you are.
Which platforms does the course focus on – TikTok, Instagram, YouTube?
We focus on TikTok, Instagram and YouTube as the core growth platforms, but the strategies also apply across streaming, press, and other social channels.
What if I don’t like self-promotion or feel awkward online?
That’s normal. The course gives you systems and content formats that make promotion feel natural, authentic and aligned with your personality – not fake or forced.
Is this just for artists, or also for producers and creatives?
It’s primarily designed for artists, but producers, songwriters, and other creatives who want to grow audiences and connect with fans will benefit too.
What resources and templates are included?
You’ll get fan journey mapping tools, content calendars, messaging templates, press and playlist pitch kits, and engagement systems – plus checklists to keep your growth organised and sustainable.
Will I get personal feedback or is this all group-based?
You’ll get both. Each week includes live group teaching, and you’ll also have access to a 1-to-1 mentoring session tailored to your music and fan growth strategy.
What exactly will I come out with at the end?
You’ll walk away with: a mapped fan funnel; a content and engagement plan; a playlist/press pitch kit; an optimised social profile; and a 30–90 day strategy designed to grow your fanbase immediately.
How do I join the live sessions?
All sessions take place in our Virtual Classroom. We’ll send you a unique access link before your session begins.
What if I miss a session or I’m in a different time zone?
You’ll get access to every session replay via our encore system, so you can watch anytime. We also offer flexible session times to suit different schedules and time zones.
What’s your refund policy?
We offer a 7-day no-questions-asked refund from the date of your first session – so you can try it out risk-free.
Will I get a certificate?
Yes! Upon completion, you’ll receive a Certificate of Achievement you can include on your CV, LinkedIn, or website.